Background
Lions Club International is a non-profit organization who had been serving the global community since 1917. Members are widespread across nations connected with an operational dashboard web for reporting service activity. Though the parent international has solid organization system, in Indonesia’s region, the culture is quite different.
Role
UI, UX, Researcher
Project Duration
1 month (accumulated)
July 2020 to November 2021
The Challenge
The team was pitching the app prototype to stakeholders before the app can be adapted among internal members and wider audience.
Phase 1: The Problem
Foundational Research
It was with volunteering mindset and desire to make impact that joins Alfons Gunawan—product owner, Ryan Rumlaklak—software developer, and I together with Lions Club member, Fitri Rachmawati to begin this project. With the problem Fitri encoutered during her service with the operational, we decided to join one of the club to experience first hand how the club operates.
For 1-2 months we would join club events, talk to members, learn with Fitri how internal members organize events and donations. We got to experience the joy of serving, the warmth of the community, but along with the confusion, and the frownings. Yes, it was that continuous scroll along WhatsApp group chat full of forwarded message of joint events and manual donation transfer and copy paste reporting.
User Proto-Persona
Proto-Persona for lions club members then developed along with the hypothetic extension of general audiences.
Lions Club Members
General Audience, the non-member — Need to be validated
The Competition
Here in Indonesia we already have national donation platform—KitaBisa, who meet people in need with the benefactor. Users of the platform, Orang Baik—translates to Good People in English, will scroll the app to find a donation cause they want to support and transfers directly to the beneficiary. The beneficiary will then withdraw the donation money from the banks affiliated with KitaBisa to their account.
Only that, most of the case, the beneficiary don’t even have access to mobile phone, let alone the internet. So, to bridge the gap between beneficiary and benefactor, aside KitaBisa, there would be another third party in between, they are real good people or non-profit organization who will create a cause to support at the platform, collect money, and distribute the donation fund to the beneficiary.
Phase 2: The Define
Problems
Internal
- Lions Club events organization in Indonesia is too manual and cluttered, there should be a room for improvement
- Lions Club Indonesia involves various ‘internal organization funds’ that needs to be separated from international requirements to organize events for global causes
External
- Lack of ‘trust’ from the third-party who acts as bridge between beneficiary and benefactor through KitaBisa donation platform
- Platform KitaBisa took 5% fee from total received funds for operational cost that we think could be reduced by current Lions Club Indonesia organization funding
Business Value & Hypotheses
Desired Impacts
- 80% Lions Club Indonesia internal member donation transaction is managed through Lionsgram on the first quarter of introduction
- At least 10% Indonesian who has donated with KitaBisa will use Lionsgram because of its organizational value (need validation)
Design Requirements
User Types
Regular Member
Introduced later
Board of Director Member
Club Admin
Main Features
Donation Feeds
Profiles (Personal, Club, District)
Rank
Explore
Create Campaign
Share as PNG (Report PDF/Excel for Club Admin)
Phase 3: The MVP
Sitemap & Information Architecture
Design System: UI Kit
Wireframe
Prototype
Phase 4: The Testing
The validation and usability study hasn’t take place yet.
This project has been terminated per 2022 when Instagram released a donation funding feature that allows Lions Club member to organize events with less scrolling. 😉